Research results linking diet to disease reinforced by epidemiological studies establishing the same in several population studies of disease-free groups.

1. With a large ageing population in many countries, chronic diseases of ageing such as heart disease, cancer, osteoporosis, Alzheimer’s disease and age-related macular degeneration are inevitable imposing an enormous stress on the cost of health care.
2. Several surveys have indicated that increasing numbers of consumers are taking greater responsibility for their own health and well-being and are increasingly turning to their diet to enable them to do so.
3. Consumer interest in self-care and dissatisfaction with the current health care system will continue to be a leading factor motivating consumer food-purchasing decisions.
4. Tendency of the consumers to view the ‘kitchen cabinet’ as the medicine cabinet is being identified as a leading phenomenon in the food industry.